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MARKETING/PUBLIC RELATIONS DIRECTOR

    Position Summary

    Oversee and manage the marketing and public relations activities of the chapter. Guide the marketing activities of the following committees: Program and College Relations.

    Responsible To

    • The members of the chapter
    • The Chapter President

    Responsibilities

     

    • Direct and support the marketing activities of Chairs and members of the Program and College Relations Committee. Coordinate their activities to support the chapter's mission. Recruit members to serve on these committees.
    • Direct all the marketing and public relations activities of the chapter.
    • Work with the chapter Membership Chair to increase membership in chapter.
    • Communicate with local media sources to ensure community awareness of chapter activities and events. Write and submit short chapter-related or HR-related news items for local newspaper or business paper.
    • Work with Membership Director to plan chapter and community events.
    • Act as a liaison between the Executive Committee and the committee chairs.
    • Attend all monthly membership meetings.
    • Participate in the development of short-term and long-term strategic planning for the chapter.
    • Represent the chapter in the Human Resources community.
    • Complete other assignments as requested by the President or the Executive Committee.

    Resources Available

     

    SHRM supplies the following resources for Chapter Marketing/Public Relations Chair

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